Local Business Marketing Strategy – Mobile Marketing – The Mobile Marketing Revolution


Do you know anyone without a cellphone? Probably not. Some people use their cellphones more than their computers—and mobile marketing is a way to reach them. Mobile marketing is one of the newest and most exciting ways to reach clients and customers.

And suprisingly, mobile marketing is not just for teenagers—The Washington Post reported that 40-50 year olds are one of the groups who text message the most, and that the most 35-44 year olds text more than speak on the telephone. Businesses have a real opportunity to communicate with their customers.

Ways to use mobile marketing for business success include:
• sending out discount codes
• requiring a text to receive a discount
• polling
• having a contest that needs customers to send text messages
• integration of mobile marketing efforts with offline and online campaigns

Benefits of mobile marketing include:
Reduced production costs
Sending a text message is much more cost efficient than creating print products. Communication via cellphone via SMS or MMS is usually cheaper than the alternatives.

Variety of campaigns
Push campaigns are actions you take, such as sending out a survey, and in pull campaigns, customers initiate contact, usually for some business purpose such as asking a question or entering a contest. A blend of the two campaigns keeps mobile marketing dynamic.

Mobile marketing offers so many ways to interact with customers. From the telephone to the internet to specialized applications in one tiny device, there is unprecedented access. Experiment with different ways until you find one that works best for you and your customers.

Mobile marketing has so many possibilities that it can be overwhelming. Because the technology is so new, it can take a lot of time to learn some of the intricacies of applications, for example. If you’d like to get involved in mobile marketing but don’t know where to start, we can create a package for you. Please Click Here

David Carleton is a San Diego Local Business Marketing Consultant who specializes in showing small business owners how to spend less and get more from their marketing and advertising using low cost strategies in local business marketing, lead generation and conversion, Internet marketing and social media. To download a copy of the free report, “7 Steps to Website Success”, go to http://LocalBusinessMarketingSuccess.com

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