Local Business Marketing Strategy – Automatic Traffic Hub and Spoke System–Working for You All the Time: A True Hub And Spoke System
Many people are familiar with traditional link-building strategies. They’ve done article marketing and guest posting, but aren’t sure if that’s all they can do. They don’t know when the article submission sites will post their article, they aren’t sure when the blog will post their guest post….wouldn’t it be nice to control ALL of your backlinking, with 100% of the credit? That’s what a hub and spoke system can do.
Consider your main site as the hub. By creating mini-sites, you create spokes that direct to that main hub. Each of the mini-sites are based around a keyword that is relevant to your main site. This does two things for you:
1. The hub and spoke system provides backlinks, which also raises your rank with the search engines. Better yet, you control these backlinks. You control the keywords of the mini-site, and you know when the posts will be posted.
2. Gives you more chances to rank highly in search engine results for all your sites. If each “spoke”, or mini-site, can rank for its own keyword, there is a real chance that you can dominate the search engines with all of your sites. Your business has that many more chances to reach customers.
This system will provide you with a true “hands off” approach to marketing. The optimized mini-sites and the main hub site will continue to rank well due to their internal on-site SEO, and the mini-sites will feed the main hub with their one way backlinks. They all work together for one purpose: to allow your business to grow.
David Carleton is a San Diego Local Business Marketing Consultant who specializes in showing small business owners how to spend less and get more from their marketing and advertising using low cost strategies in local business marketing, lead generation and conversion, Internet marketing and social media. To download a copy of the free report, “7 Steps to Website Success”, go to http://LocalBusinessMarketingSuccess.com
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