Local Business Marketing Strategy – Link Building: The Essential Task
How can you be sure people find your site? Isn’t that what it’s all about? Getting people to your site and getting them to buy? The best and most reliable way to get customers to you online is by ranking well with the search engines. And Google, the #1 search engine in the world has another idea for you: “Webmasters can improve the rank of their sites by increasing the number of high-quality sites that link to their pages.” This process is called backlinking, or link building.
Backlinking can take a number of different forms, including:
The Organic Approach—Third party websites find something interesting on your site and choose to link to it, independently of you.
Article Marketing—You write articles and submit them to online and offline publications in return for a link back to your site.
Internal Linking—For instance, linking to one of your product pages from your blog.
Hub and Spoke System—Mini-sites of your creation, based on relative keywords, provide links back to your “main hub” site.
Social Bookmarking—Sites like Reddit and Stumbleupon can provide good quality backlinks, particularly if they are shared by members.
Backlinking is the most essential task for anyone who wants good ratings with the search engines. The more links you have, the higher you rank. The higher you rank, the greater chance you are going to convert visitors into buyers.
The temptation is to create as many backlinks as possible in as short a time. But results seem to be better when backlinking is done at a regular pace over time. Get a system and stick to it.
David Carleton is a San Diego Local Business Marketing Consultant who specializes in showing small business owners how to spend less and get more from their marketing and advertising using low cost strategies in local business marketing, lead generation and conversion, Internet marketing and social media. To download a copy of the free report, “7 Steps to Website Success”, go to http://LocalBusinessMarketingSuccess.com
Did you like this post? If so, click the Facebook “like” or Google “+1” button below and share it with your friends!