Local Business Marketing Strategy – Pay Per Click – Google Adwords – Buying Attention: Google Adwords

Do you have a special event coming up? A big sale? How would you like to cut right to the top of the search engine results and publicize your business and your site? With Google Adwords, you can do that.

Google Adwords is a form of Pay Per Click Advertising, or PPC. By bidding on a keyword, you secure a spot in Google’s “sponsored links” section, which is usually above the organic results. It can be a great tool to gain instant traffic.

How much is it? It’s free to join. But in fact one of the benefits of Adwords is that you decide how much you will spend on advertising through the bid system. There’s no set fee, it’s completely up to you. The more paid, the higher you place in the results. Then, when a prospective customer clicks on your link, you pay whatever the bid amount was.

Like any advertising campaign, it’s important to consider many factors before using Adwords, including:

How much money are you willing to spend? It can be disheartening to see your entire budget disappear in an hour, for example.

-content of the ad
Because you’re paying a premium for the spot you secure, it’s important that you make the statement you want to make. Try to offer incentives.

-site content
After you spend money to get traffic to the site, remind yourself that the site has to have something to offer. Never spend money on Adwords if you haven’t done the preliminary work setting the foundation on the website itself.

Mounting a successful Pay Per Click Adwords campaign can be complex, so you may need some help when you are just starting out with it. For more information about Adwords, and some tactics to use Click Here

David Carleton is a San Diego Local Business Marketing Consultant who specializes in showing small business owners how to spend less and get more from their marketing and advertising using low cost strategies in local business marketing, lead generation and conversion, Internet marketing and social media. To download a copy of the free report, “7 Steps to Website Success”, go to http://LocalBusinessMarketingSuccess.com

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