Local Business Marketing Strategy – Article Marketing – The Versatility of Article Marketing
With so many ways to market your business, it can be hard to know what to focus on. Various methods have their benefits, but the best methods of marketing pack a punch in a number of ways. One of the best and quickest ways to build your business and website is article marketing.
Simply, article marketing consists of writing an article and having it published in different ways. You can do this online by submitting your article to article directories and other websites that are related to the topic of your article. If you put a link back to your site in the article or author box (and you should), you not only get traffic from those who read the article, but from search engines. Search engines crawl websites every day, and your article will grant you numerous backlinks, so you will place higher in search engine results.
There are offline benefits as well; you can submit your article to magazines and newsletters. Circulating articles in paper publications gives you an even wider audience to direct to your website. Even offline, article marketing costs are very low, primarily because you can use the same article over and over again. One article can be submitted to dozens of article directories, newsletters, and websites.
The best articles are relevant to prospective customers and clients, so make sure that articles address topics that would be valuable to them. Use striking titles that encourage people to read the entire article, and end the article with either contact information or a link to your website. The result is traffic, people interested in you and your product or service, and ultimately, sales.
David Carleton is a San Diego Local Business Marketing Consultant who specializes in showing small business owners how to spend less and get more from their marketing and advertising using low cost strategies in local business marketing, lead generation and conversion, Internet marketing and social media. To download a copy of the free report, “7 Steps to Website Success”, go to http://LocalBusinessMarketingSuccess.com
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